Sunday, January 11, 2009

Predictably Irrational

Why might some people be willing to steal office supplies but not money? Filled with creative and illuminating experiments, this book combines psychology and economics to explore why humans act irrationally in predictable ways.

Predictably Irrational : the hidden forces that shape our decisions
by Dan Ariely
Find it in the Library at call number BF448 .A75 2008

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